REMAX Austria, Switzerland & Germany Make Property Listings Ready for AI-Powered Search
The way people search for real estate is changing. Alongside traditional search filters and property portals, AI assistants are becoming increasingly important. Prospective buyers and tenants can describe what they are looking for in natural language and expect relevant, clearly presented results.
REMAX is actively shaping this development. Together with the teams at REMAX Switzerland, REMAX Germany and REMAX Austria, as well as the innovation agency PROPUP, an application has been developed that allows users to search current property listings directly through ChatGPT. Users can ask for properties based on location, budget, size, features and other individual criteria.
However, the real innovation goes far beyond simply activating an app. The main focus was the extensive groundwork required to prepare and structure property data so that it can be reliably read, understood and used by AI systems. High-quality, clearly structured data is essential for artificial intelligence to interpret information correctly and deliver relevant results.
The new REMAX app is therefore not the final destination, but the first visible application of this important foundational work. The newly created data infrastructure opens the door to many additional AI use cases—from smarter search and advisory processes to new digital services for clients and real estate professionals.
With this initiative, REMAX is positioning itself as a pioneer in a development that will have a lasting impact on the real estate industry: moving beyond conventional filter-based searches towards conversational, personalised and AI-powered experiences.
